Short answer: The dog training services market is booming and it’s not just about teaching “sit” and “stay.” With more people treating pets like family, the demand for professional training has grown beyond obedience to include behavior modification, socialization, agility, and even therapy dog prep. Whether it’s for a brand-new puppy or a rescued adult dog, dog training has become a go-to service for modern pet parents.

The global dog training services market size was valued at USD 3.53 billion in 2024 and is projected to grow from USD 3.72 billion in 2025 to reach USD  5.54 billion by 2030, growing at a CAGR of 8.25% during the forecast period (2025-2030). The upward trend is driven by the growing number of pet owners seeking professional training services, alongside increased consumer spending on pet wellness, behavior management, and companionship optimization.

Why is demand for dog training services increasing so quickly?

Because dog owners are more informed, more involved, and more invested in their pets than ever.

Several factors are driving this growth:

• More people adopted dogs during the pandemic many of them first-time owners.

• Post-lockdown, separation anxiety and socialization issues have spiked.

• Dogs are increasingly part of everyday life travel, events, cafés so training matters.

• Pet owners want happy, healthy, well-mannered dogs.

• The internet has made people more aware of training benefits and resources.

In short: Dog training is no longer optional for many pet parents it’s essential.

What types of dog training services are most in demand?

It’s not just obedience anymore. Training has become specialized, and often personalized.

Here are the most popular types of training services right now:

• Basic obedience: Sit, stay, come, leash walking

• Behavioral modification: Aggression, fear, anxiety, barking

• Puppy socialization: Early development, potty training, bite inhibition

• Service and therapy dog prep: For medical, emotional, or mobility support

• Agility and sport training: For high-energy or working breeds

• Group classes: Budget-friendly and social for both dogs and owners

• Private, in-home sessions: Tailored for convenience and specific problems

• Virtual training: Gaining traction, especially for basic commands

Owners now choose based on their dog’s breed, temperament, lifestyle, and goals not just location or pricing.

How much do dog training services cost and are they worth it?

Prices vary widely, but many dog owners see it as an investment, not an expense.

Here’s a rough idea of what people are paying:

Are they worth it?

Usually, yes especially when training prevents bigger (and costlier) issues down the line.

• Prevents property damage

• Reduces risk of bites or aggression

• Builds a better bond between dog and owner

• Makes public outings and travel less stressful

Plus, trained dogs are often happier and more confident, which improves their quality of life.

Should I choose a local trainer, big-brand franchise, or online course?

Each option has pros and cons it depends on your goals, budget, and your dog.

Tip: For minor obedience issues, online might be enough. For aggression or fear, go with a certified in-person pro.

What should I look for in a reputable dog trainer?

Certifications matter but experience, philosophy, and reviews matter more.

Before you commit to a trainer, ask:

• Are they certified by an organization like the CCPDT or IAABC?

• Do they use positive reinforcement or outdated methods like punishment?

• What’s their experience with your dog’s breed or issue?

• Do they offer follow-up support or homework?

• Can they provide references or success stories?

A good trainer should also train you not just your dog. Communication is key.

How is technology changing the dog training industry?

Tech has made dog training more accessible, trackable, and even gamified.

Big trends include:

• Training apps that offer video lessons and progress tracking

• Online consultations and virtual coaching for remote clients

• Wearables and trackers to monitor behavior and activity

• Early-stage virtual reality being explored for behavior therapy

• AI tools for trainers to manage scheduling, client communication, and training reports

Expect tech to keep making training smarter, faster, and more personalized.

Is dog training a good business to start right now?

Yes if you have the skills, patience, and can offer real value in a crowded market.

Dog training is one of the few pet services that’s scalable, repeatable, and reputation-driven. The demand is steady, especially in urban and suburban areas.

However:

• You’ll need certification and continuous education to stand out

• It’s physically and emotionally demanding work

• Building trust takes time, especially with behavioral cases

• Competition is rising, so branding and marketing matter

But with the right model group classes, online programs, or niche services there’s real opportunity for growth and loyal customers.

Final Thoughts: Is the dog training market just a trend, or here to stay?

It’s absolutely here to stay and still evolving.

As dogs become true members of the family, training is becoming as normalized as feeding premium food or going to the vet. It’s no longer just about fixing bad behavior it’s about setting both dogs and owners up for long-term success.

Whether you’re a pet parent looking for guidance or a trainer building your brand, this market is growing and worth paying attention to.