MarkNtel Advisors recently published a detailed industry analysis of the US Whey Protein Market. The report covers growth trends, geographical marketing strategies, challenges, opportunities, and drivers influencing the market.

Insights and Analysis of the US Whey Protein Market (2024-2030)

The US Whey Protein Market is estimated to grow at a CAGR of around 8% during the forecast period, i.e., 2024-30.

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What is driving the US Whey Protein Market?

Health Consciousness and Rising Disposable Income Synergistically Drive the Growth of The US Whey Protein Market- Driven by increased health education and a desire for improved quality of life there is a growing emphasis on healthier lifestyles. This has proactively led consumers to integrate protein supplements like whey into their diets. Also, the old age population in the US is growing and this is expected to positively impact the Whey Protein Market. For instance, as per the Population Reference Bureau, it is projected that the number of Americans ages 65 and older will increase from 58 million in 2022 to 82 million by 2050. The increase in the old-age population would contribute to an increased demand for whey protein products due to the increased risk for Sarcopenia which is the loss of muscle mass due to the natural aging process coupled with a desire for improved quality of life among older adults.

Further, increasing disposable personal income has allowed these individuals to spend more on their health. For instance, as per the US Bureau of Economic Analysis, personal income in the US increased from USD21,284.0 billion in 2021 to USD23,315.9 billion in 2023. Due to high disposable income individuals were able to afford premium-priced whey protein products. Consequently, manufacturers also targeted these affluent consumers with higher-quality whey protein offerings, specialized formulations, and premium packaging, potentially driving market growth and innovation in the US Whey Protein Market.

Therefore, owing to the above-mentioned factors the market for Whey Protein in the US would continue to witness prosperity during the forecasting years.

What segments define the US Whey Protein Market from 2024 to 2030? How do these segments contribute to market dynamics and growth?

By Product Type

(Whey Protein Concentrate (WPC), Whey Protein Isolate (WPI), Whey Protein Hydrolysate (WPH)),

By Application

(Sports Nutrition, Food& Beverages, Dietary Supplements, Animal Feed),

By Distribution Channel

(Online Stores, Supermarkets/Hypermarkets, Pharmacies, Specialty Stores)

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Who are the leading key players shaping the US Whey Protein Market landscape?

Hilmar Cheese Company, Inc., Glanbia PLC, Arla Foods Ingredients Group P/S, Fonterra Co-Operative Group Limited, Carbery Group, LACTALIS Ingredients, Agropur Cooperative, Saputo Inc., Nestle S.A., AS-IT-IS Nutrition, Davisco, and Others

Questions Addressed in this Study

1.What factors are driving the US Whey Protein Market growth?

2.How is the US Whey Protein Market expected to grow over the next five years?

3.What are the key insights into the current trends in the US Whey Protein Market?

4.What is the current size of the US Whey Protein Market, and how is it projected to change in the future?

6.What is the future outlook for the US Whey Protein Market in terms of technological advancements and market expansion?

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Why MarkNtel Advisors?

MarkNtel Advisors is a leading research, consulting, & data analytics firm that provides an extensive range of strategic reports on diverse industry verticals. We deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, & individuals, among others.

Our specialization in niche industries & emerging geographies allows our clients to formulate their strategies in a much more informed way and entail parameters like Go-to-Market (GTM), product development, feasibility analysis, project scoping, market segmentation, competitive benchmarking, market sizing & forecasting, & trend analysis, among others, for 15 diverse industrial verticals.

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