According to a recent comprehensive by MarkNtel Advisors  Japan Sauna and Spa Market research report, the  Japan Sauna and Spa market is set for significant growth, driven by factors such as market size, share, and evolving trends.

This detailed report offers crucial insights into the market, covering key aspects such as market segmentation and definitions. It outlines the main drivers of growth and provides a clear forecast of the industry’s future direction. Additionally, the study provides a thorough overview of the competitive landscape, detailing recent developments and regional distribution across major areas. An expert competitor analysis delivers an in-depth understanding of market dynamics, offering strategic recommendations for businesses and investors.

With its robust analysis and forward-looking projections, this report is an essential resource for stakeholders aiming to leverage emerging opportunities and address potential challenges in the Japan Sauna and Spa market.

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Japan Sauna and Spa Market (2024-2030): Analysis and Growth

The Japan Sauna and Spa Market size was valued at USD 1.48 billion in 2023 & is projected to reach USD 8.52 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 24.4% during the forecast period, i.e., 2024-30.

What are the key drivers fueling growth in the Japan Sauna and Spa market from 2024-2030?

Surge in Wellness Tourism – The Japan Sauna and Spa Market is being greatly impacted by the rapidly increasing wellness tourism industry. Japan has long been renowned for its diverse cultural heritage and breathtaking natural scenery, drawing in numerous tourists who seek authentic well-being experiences. To satisfy this demand, hotels &   resorts provide a wide range of sauna and spa services that are often inspired by traditional Japanese health practices. Business-related tours are also related to wellness tourism as professionals come and visit to get rid of stress and busier working schedules. As Japan is a hotspot for wellness tourism, the rise in international tourists seeking premium Japanese spa experiences has notably contributed to the growth of the Health and Wellness Tourism Market.

 

By March 2024, Japan welcomed over 3 million international travelers as per the estimates released by the Japan National Tourism Organization (JNTO), denoting an increase of 11.7% from figures recorded in 2019. The increasing number of affluent foreign visitors to Japan enhances the expansion of premium and luxury hotels. Thus, hotels and resorts are increasingly incorporating sauna and spa services as key amenities, aligning with the global growth in leisure tourism, and hospitality, thereby contributing to driving the market growth.

Japan Sauna and Spa Market : Segmentation Analysis 

By Type

Sauna- Market Size & Forecast 2019-2030, (USD Million)

Wood-Burning Sauna

Electric Sauna

Thermal Sauna

Smoke Sauna

Steam Sauna

Infrared Sauna

Others (Portable steam Sauna, Steam Shower, etc.)

Spa-  Market Size & Forecast 2019-2030, (USD Million)

Salon Spa

Destination Spa

Medical Spa

Hamman Spa

Others (Ayurveda Spa, etc.)

By Service Type

Relaxation (Sauna Sessions)- Market Size & Forecast 2019-2030, (USD Million)

Therapeutic Service (Massage, Aromatherapy, etc.)- Market Size & Forecast 2019-2030, (USD Million)

Beauty/Grooming- Market Size & Forecast 2019-2030, (USD Million)

Physical & Mental Wellness- Market Size & Forecast 2019-2030, (USD Million)

By Distribution Channel

Speciality Centres & Hubs- Market Size & Forecast 2019-2030, (USD Million)

Hotel & Hospitality- Market Size & Forecast 2019-2030, (USD Million)

Online- Market Size & Forecast 2019-2030, (USD Million)

By Region

Kanto

Central/ Chubu

Tohoku

Hokkaido

Others

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What role do key competitors play in shaping the market, and how are they adapting to emerging trends and challenges?

Aman Group S.a.r.l, Candeo Hotels, Ochiario, Skyspa Yokohama, Mandarin Oriental Hotel Group Limited, The Ritz-Carlton Hotel Company L.L.C., O Park OGOSE, 8 Hotel Chigasaki, SOLO SAUNAtune, Six Senses Kyoto, SaunaLab, and Others (Koganeyu, etc.)

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Key Questions Answered in the Research Report:

  1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
  2. What are the trends influencing the current scenario of the market?
  3. What key factors would propel and impede the industry across the country?
  4. How has the industry been evolving in terms of geography & solution adoption?
  5. How have buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2024-2030?
  6. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?

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