Iceland has become a prime destination for video production, drawing filmmakers, advertisers, and content creators from around the world. Known as the land of fire and ice, Iceland’s stunning natural landscapes—including glaciers, volcanoes, waterfalls, and black sand beaches—offer unparalleled visuals for films, commercials, and music videos. Combined with experienced local crews and a supportive infrastructure, the country is ideal for creative video projects.
Why Iceland is Perfect for Video Production
1. Unique and Dramatic Landscapes
Video production in Iceland diverse geography provides a cinematic backdrop that is difficult to replicate elsewhere. From the volcanic fields of Hverir to the icy expanse of Vatnajökull Glacier and the scenic waterfalls like Gullfoss and Skógafoss, every location tells a visual story. Filmmakers can find multiple landscapes within a few hours’ drive, making location scouting efficient and practical. This variety allows for a single production to achieve multiple distinct looks without extensive travel.
2. Natural Lighting Conditions
Iceland offers extraordinary lighting conditions that enhance video production. In the summer, the Midnight Sun provides almost 24 hours of natural daylight, allowing for extended shooting periods and creative flexibility. In the winter, long nights enable filming of the Northern Lights (Aurora Borealis), adding a magical, ethereal quality to projects. These unique lighting opportunities are a major draw for cinematographers seeking striking visuals.
3. Accessibility and Film Infrastructure
Despite its remote location, Iceland is highly accessible for international production teams. Modern roads, airports, and accommodation options support crews of all sizes. Additionally, local authorities are supportive of filming, often assisting with permits and logistical planning. Many areas also have facilities for equipment rental, catering, and post-production, making Iceland a practical choice for professional video projects.
4. Skilled Local Talent
Iceland has a growing pool of creative professionals, including directors, cinematographers, editors, and production assistants. These professionals are accustomed to the country’s unique weather and terrain, ensuring efficient planning and problem-solving during shoots. Local expertise can also be invaluable when scouting locations, arranging permits, or coordinating with authorities.
Production Companies in Iceland
Working with a local production company in Iceland provides multiple benefits. These companies offer expertise, equipment, and full production services to ensure projects run smoothly from start to finish.
1. Location Scouting and Pre-Production
Icelandic production companies know the country’s landscapes intimately. They can recommend the best locations to match the project’s vision, whether it’s a dramatic volcano scene, a serene glacier shot, or a black sand beach for a music video. Efficient location scouting saves time, reduces costs, and ensures a visually stunning result.
2. Full-Service Production Support
Many Icelandic companies provide comprehensive services, including:
- Pre-production planning
- Crew hiring and management
- Equipment rental
- Casting
- On-set production support
- Post-production services such as editing, color grading, and visual effects
This full-service approach allows clients to focus on creative direction while production companies handle logistical challenges.
3. Sustainability Practices
Iceland is known for its environmental consciousness. Many production companies incorporate eco-friendly practices such as minimizing waste, using renewable energy sources, and following strict guidelines when filming in protected areas. Sustainable production ensures that the country’s natural beauty remains preserved for future projects.
4. Experience with International Projects
Local production companies regularly collaborate with international clients, ensuring high production standards and efficient workflows. Whether it’s a commercial for a global brand, a feature film, or a music video, Icelandic production teams have the expertise to meet demanding creative and logistical requirements.
Types of Video Production in Iceland
1. Commercials
Iceland’s dramatic landscapes make it a popular choice for advertising campaigns. Car brands, outdoor gear companies, and travel agencies frequently use Icelandic scenery to showcase products in visually memorable ways. The natural settings lend authenticity and cinematic appeal to commercials, enhancing brand storytelling.
2. Music Videos
The country’s mystical and otherworldly environments are ideal for music videos. Artists can film atop glaciers, along black sand beaches, or near geothermal fields to create visually stunning narratives. Iceland’s landscapes provide a unique atmosphere that complements a wide range of musical genres.
3. Feature Films and TV Series
Iceland has been featured in numerous international productions, including films like The Secret Life of Walter Mitty and series such as Game of Thrones. Local production companies assist with permits, logistics, and crew coordination, making it easier for filmmakers to focus on creative direction.
4. Corporate and Promotional Videos
Corporate clients choose Iceland for brand videos to convey innovation, adventure, or sustainability. The striking natural backdrop creates a strong visual impact while aligning the brand with values such as creativity, environmental responsibility, and quality.
Challenges of Video Production in Iceland
While Iceland offers incredible opportunities for filmmakers, certain challenges should be considered:
- Unpredictable Weather: Sudden rain, snow, or strong winds can disrupt outdoor shoots. Production companies often prepare contingency plans to handle weather-related delays.
- Remote Locations: Some of Iceland’s most iconic landscapes are in isolated areas, requiring careful planning for transportation, crew accommodation, and equipment logistics.
- Cost Considerations: Production costs can be higher due to travel, equipment rental, and local services. However, the exceptional visuals often justify the expense for both commercial and artistic projects.
Tips for Choosing a Production Company in Iceland
- Experience and Portfolio: Look for companies with a strong track record in your type of production, whether it’s commercials, music videos, or films.
- Local Knowledge: Companies familiar with Icelandic terrain, regulations, and permits can save time and prevent logistical issues.
- Full-Service Offerings: A company capable of managing pre-production, production, and post-production ensures a seamless workflow.
- Sustainability Commitment: Choose companies that prioritize eco-friendly practices, especially for filming in natural or protected areas.
- Communication and Support: Clear communication and strong logistical support are crucial, particularly for international clients.
Conclusion
Iceland is a dream destination for video production, offering unmatched natural beauty, unique lighting conditions, and a skilled local workforce. Whether producing a commercial, music video, feature film, or corporate video, working with a local production company ensures that projects are executed efficiently and creatively.
From the Midnight Sun illuminating volcanic landscapes to the Northern Lights dancing across the night sky, Iceland provides visuals that captivate audiences and elevate storytelling. With the right production company, filmmakers and brands can take full advantage of Iceland’s extraordinary landscapes, creating content that is both visually stunning and memorable.