The Toys Market reports delivers an in-depth assessment of market size, share, and emerging trends, offering valuable insights into growth opportunities. It examines market segmentation and definitions, highlighting core components and key drivers of expansion. By applying SWOT and PESTEL analyses, the study evaluates the sector’s strengths, weaknesses, opportunities, and threats, while also considering political, economic, social, technological, environmental, and legal factors. Expert reviews of competitor strategies and recent developments provide a clearer view of regional dynamics and future market trajectories, establishing a strong foundation for strategic planning and informed investment decisions.

What will be the market size of Global Toys Market 2030?

The Toys Market size was valued at around USD 285.36 billion in 2024 and is projected to reach USD 405.25 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 6.02% during the forecast period, i.e., 2025-30.

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 Who are the top companies operating in the Global Toys Market?

The report features prominent companies operating in the Toys Market and the successful strategies they have adopted. It also provides detailed insights into each company’s market share and their role in driving the industry’s growth. As per MarkNtel Advisorstop companies in Toys Market: Lego System A/S, Hasbro Inc., Mattel Inc., Spin Master, Playmates Toys Limited, Clementoni Spa, Funskool Ltd., Playmobil, MGA Entertainment Inc., Ravensburger Holding GmbH & Co. KG, Pressman Toy Corporation, Simba Dickie Group, Talicor Inc., Tomy Company Ltd., and others

What is the key factor projected to fuel growth in the Global Toys Market between 2025 and 2030?

Increasing Focus on Cognitive Development of Children – Recently, the development of logic, language skills, strategy, detecting patterns, and other skills related to cognitive thinking, among children, has been observed due to their play sessions with toys. The games and puzzles challenge the thinking ability, leading the children to brainstorm, thus enhancing their brain capabilities. As per the 2024 International Journal of RSIS, an approximate 20% improvement was observed in the academic performance of the children. Similarly, Lumosity claims that regular training games and toys for 6 months improve around 25% of the cognitive performance. Furthermore, the action games improve the visual attention by 20% and respond 45% quicker to multiple moving objects than non-gamers. As a consequence, toys, games, puzzles, etc., are adopted by the parents and educators, creating a demand for cognitive development toys.

Thus, the results of the studies and journals have further motivated educational institutions to incorporate games, toys, and other learning tools in their curriculum to boost the students' capabilities. Seeking this as an opportunity for growth, companies like Ubisoft and non-profit organizations like BrainAge are developing games and toys specifically targeting the critical thinking and creativity of the kids, thus propelling the market growth globally.

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Global Toys Market - Segmentation Analysis

  • By Product Type (Dolls, Outdoor and Sports Toy, Building and Construction Set, Infant and Preschool Toy, Games\Puzzles, Others)

  • By Distribution Channel (Offline Stores [Supermarkets and Hypermarkets, Specialty Stores, Department Stores, Others], Online)

  • By Age Group (0 to 3 Years, 4 to 8 Years, 9 to 12 Years, >12 Years) and others 

 How does the Global Toys Market vary across different geography?

By Region

  • North America

  • South America

  • Europe

  • The Middle East & Africa

 This Section cover detailed analysis of revenue, market share and growth rate, historical data (2020-23) and forecast (2025-2030) of the following segmentation and geography.

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Comprehensive Table of Contents – Global Toys Market Analysis and Forecast, 2030

  1. Table 1: Introduction

  2. Table 2: Executive Summary

  3. Table 3: Market Regulations, Policies & Standards

  4. Table 4: Toys Market Size, Share & Scope, 2020-2030

  5. Table 5: Market Trends & Developments

  6. Table 6: Market Dynamics (Key Drivers, and Challenges)

  7. Table 7: Market Hotspots & Opportunities

  8. Table 8: Market Value Chain Analysis

  9. Table 9: Market Outlook, 2020-2030

  10. Table 10: Market Size & Analysis by Revenues (USD Million): 

  11. Table 11: Market Size & Forecast 2020-2030 by Segmentation

  12. Table 12: Market Size & Forecast 2020-2030 by Geography

  13. Table 13: Key Strategic Imperatives for Success & Growth

  14. Table 14: Competitor Analysis of Toys Companies

Key Benefits for Industry Participants and Stakeholders

  • Insight into emerging market trends and investment opportunities

  • Understanding of regional market dynamics and competitive landscapes

  • Data-driven forecasts to support strategic decision-making

  • Access to industry benchmarks for performance evaluation

  • Identification of potential risks and growth challenges

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