Local visibility is essential in today's ever-evolving digital environment. All types of organizations, including local businesses, service providers, and multi-location organizations, should use Google My Business (GMB) to improve their local online presence and drive new customers to their business. If you're wondering how to grow a business with Google My Business, you're in the right spot.

What is Google My Business?

Google My Business (GMB) is a free service provided by Google that helps businesses and organizations manage their online presence across Google Search and Google Maps. GMB allows users to manage their business information, which includes your business address, hours of operation, telephone number, website, photos, and reviews, so that people viewing that information have access to everything in one place.

Having an optimized GMB profile has the potential to allow your business to be the business that shows up in local search results when a person is searching for your services or products.

Why Google My Business Is Important

Instead of going straight into the "how to", let’s cover why it’s important first:

  • Local Search Results: GMB helps your business get to the "Local Pack," which is the top 3 business listings when someone does a local search.
  • Credibility: Nearly everyone checks reviews and information when deciding on local businesses. Verified business profiles with positive reviews and up-to-date information help improve customer trust in your business.
  • Direct Visits & Calls: People searching for your business can directly call or visit your website, or even get directions to your business through your GMB listing.
  • Cost-Effective: Google My Business lets businesses get exposure to a local audience with no associated advertising.

Steps for Using Google My Business to Benefit Growth

1. Claim and Verify Your Business

Before you can truly start to benefit from Google My Business, you need to either create your business listing or claim it if someone else listed it previously. You will do this by going to google.com/business and following the steps to add or claim a business listing. Google usually sends out a postcard, phone call, or email to verify your listing.

 

2. Complete Your Profile

Complete the entire profile accurately. Make sure to add:

  • Business name
  • Address and service delivery areas
  • Phone number
  • Website link
  • Business hours

Category and attributes (ex., delivery available, wheelchair access, etc.)

Photos (high quality) of your storefront, products, team, and place of work

A complete profile builds trust and puts customers in a position to act.

3. Put Keywords In Your Description

When adding in your business description in the "From the Business" section, your business should use relevant keywords when describing your services. If you had a digital marketing agency situated in Delhi, for example, you would want to include words such as "digital marketing", "seo services", "social media management", etc.

4. Post New Updates

Similar to social media, you have the ability to post offers, events, announcements, and updates straight onto your GMB profile. Posting things regularly will keep your profile current and encourage engagement.

5. Ask, Respond, and Collect Reviews

Reviews from customers are hugely impactful to your reputation. Encourage satisfied customers to leave reviews and respond to reviews regardless if they are positive or negative. A simple, concise response could turn a negative experience into a positive impression.

6. Utilize GMB Insights

You are provided with a powerful analytics functionality known as GMB Insights. This is a report of how:

  • Customers found you (search terms).
  • Found you (Maps or Search).
  • Actions they completed (Called, Visited website, requested direction).

Use these insights to evolve your approach. Use the data you have to know to build upon what is working.

7. Enable Messaging Functionality

If you enable the Messaging Functionality, customers have the ability to send you direct messages from the GMB profile. Responding to direct messages promptly can increase the possibility of turning leads into customers.

Tips for Maximizing GMB Growth

  • Update holiday hours and special availability in advance.
  • Upload new photos regularly to stay relevant and showcase updates.
  • Use Google Posts weekly to highlight new services or products.
  • Monitor Q&A section and provide helpful answers to potential customer questions.

Final Thoughts

Google My Business is not just a listing — it’s a powerful local marketing tool that can drive visibility, engagement, and conversions. When used strategically, GMB can help your business appear in front of ready-to-buy customers at the right time.

If you’re looking to grow your business locally and boost your online credibility, don’t overlook the potential of GMB. At SDGM Technologies, we help businesses set up, optimize, and manage their Google My Business profiles to achieve measurable growth.

Let GMB work for your business — because the more visible you are, the more customers you attract.