Executive Summery

This report presents a detailed overview of the Mouthwash Market, highlighting key insights into its market size, share, and growth during the forecast period, i.e., 2023-28. It explores emerging trends, competitive dynamics, and the core drivers reshaping the industry. Backed by solid data and expert analysis, the study offers segment-wise insights and reliable forecasts to guide strategic decisions. With comprehensive market analysis and forward-looking perspectives, this report serves as a practical tool for stakeholders navigating change. Whether you're an investor, policymaker, or business leader, this research helps you stay ahead in the fast-evolving Mouthwash industry landscape.

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Mouthwash Market Statistics and Key Highlights

The Global Mouthwash Market is projected to grow at around 6.2% CAGR during the forecast period, i.e., 2023-28.

  • Mouthwash market shows steady growth
  • Market size expanding due to rising industry demand
  • Competitive landscape driven by tech and innovation
  • Detailed segment-wise and geography wise share analysis
  • Forecast reveals strong trends shaping future outlook

Key Player- Emerging Mouthwash Companies

  • Colgate-Palmolive Company
  • Johnson & Johnson
  • Unilever
  • Proctor & Gamble
  • GlaxoSmithKline
  • Himalaya Wellness Company
  • Biotène
  • Amway
  • Dabur
  • Lion
  • Reckitt Benckiser Group Plc
  • Amflor
  • Perfora
  • Church & Dwight
  • Others

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Global Mouthwash Market Growth Restraint:

Rising Availability of Alternative Oral Care Products & Practices - While mouthwash has been a popular product for maintaining oral hygiene, consumers nowadays are increasingly adopting natural & holistic oral care alternatives like natural toothpaste, oil pulling, herbal remedies, and other oral care practices. It owes to the fact that some mouthwash products contain alcohol, which causes discomfort, dryness, or irritation for certain individuals. As a result, there are rising concerns over the potential side effects of using mouthwashes, especially for individuals with specific oral conditions or sensitivities.

Additionally, fluoride toothpaste is gaining traction and is widely recommended by dental professionals for cavity prevention & overall oral health. Hence, as more & more consumers become aware of the benefits of these alternative oral care products, the demand for traditional mouthwashes may decline over the years, which would hamper the growth of the Global Mouthwash Market.

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Mouthwash Market Segmentation

By Product

  • Antiseptic Mouthwash - Market Size & Forecast 2018-2028, (USD Million)
  • Cosmetic Mouthwash - Market Size & Forecast 2018-2028, (USD Million)
  • Natural Mouthwash - Market Size & Forecast 2018-2028, (USD Million)
  • Fluoride Mouthwash - Market Size & Forecast 2018-2028, (USD Million)

Among all, fluoride holds a prominent share of the Global Mouthwash Market.

By Indication

  • Periodontitis- Market Size & Forecast 2018-2028, (USD Million)
  • Mouth Ulcers- Market Size & Forecast 2018-2028, (USD Million)
  • Gingivitis- Market Size & Forecast 2018-2028, (USD Million)
    • Dry mouth- Market Size & Forecast 2018-2028, (USD Million)
  • Others-- Market Size & Forecast 2018-2028, (USD Million)

By Distribution Channel

  • Retail Stores - Market Size & Forecast 2018-2028, (USD Million)
  • Pharmacies - Market Size & Forecast 2018-2028, (USD Million)
  • Online Stores - Market Size & Forecast 2018-2028, (USD Million)
  • Others- Market Size & Forecast 2018-2028, (USD Million)

By Region

  • North America
  • South America
  • Europe
  • Asia-Pacific
  • The Middle East and Africa

Of all regions globally, North America is expected to acquire the largest share of the Mouthwash Market during 2023-28.

Reasons to Buy This Report

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  2. Equip your business with data-driven strategies for informed decisions.
  3. Identify lucrative market opportunities and strategic growth areas.
  4. Analyze competitors to enhance your positioning in the market landscape.
  5. Understand geographical trends across diverse markets for better expansion strategies.

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