Monopoly Go, the mobile reimagining of the classic board game, has achieved unprecedented success since its launch in April 2023. Developed by Scopely, this free-to-play game has not only captured the hearts of millions but has also set new benchmarks in the mobile gaming industry. Here are some key statistics that highlight its remarkable journey:

Revenue and Growth

  • Lifetime Gross Revenue: Monopoly Go has surpassed $3 billion in gross revenue, making it the fastest mobile game to achieve this milestone, accomplishing it in just 473 days.

  • Annual Revenue: In 2023, the game generated $699 million in revenue, which significantly increased to $1.344 billion in 2024.

  • Revenue Milestones: The game reached its first billion dollars in revenue within six months of launch and added another billion in just four months.

 

To boost player interaction and engagement, Monopoly Go could introduce a new feature – Monopoly Go stickers. These stickers could be used as rewards or collectibles that allow players to personalize their game boards or characters. By leveraging the popularity of collectibles, the game could enhance user retention and provide a fresh way to drive revenue through in-game purchases or special events featuring these stickers.

 

User Engagement

  • Daily Active Users (DAU): Monopoly Go boasts over 10 million daily active users, a testament to its engaging gameplay and retention strategies.

  • Downloads: The game has been downloaded over 150 million times, with a peak of 54 million downloads in 2023 alone.

  • Player Demographics: The dominant age group playing Monopoly Go is 45+, indicating a strong appeal to older audiences.

Marketing and Profitability

  • Marketing Expenditure: Scopely spent under $500 million on bought media, showcasing efficient marketing strategies.

  • Cost Per Install (CPI): The game's average CPI has been reported as $3.3, with early marketing payback periods under 50 days.

  • Profitability: Estimates suggest that Monopoly Go generates a daily revenue of $3.35 to $4.5 million, driven by effective CPI management.

Retention and Monetization

  • Retention Profile: Monopoly Go follows a typical casual game retention profile, which has helped maintain a stable DAU count.

  • Average Revenue Per Daily Active User (ARPDAU): The game achieves an impressive ARPDAU of approximately $0.50, indicating strong monetization strategies.

Development and Technology

  • Development Team: The game was developed by a team of over 150 people, highlighting the scale of the project.

  • Technology: Scopely utilized Amazon DynamoDB to ensure consistent game performance and availability for millions of players worldwide.

In conclusion, Monopoly Go's success is a result of its engaging gameplay, efficient marketing strategies, and strong brand recognition. As the game continues to evolve with new features and events, it remains a significant player in the mobile gaming landscape.