Why Advertising Needed a Redesign Advertising has always been about visibility — but visibility doesn’t always mean effectiveness. For decades, digital ads chased eyeballs with brute force: flashing banners, auto-play videos, and disruptive pop-ups. The problem? Users don’t want to be interrupted. They want to be included. And that’s exactly what inpage push...

When most people see an online ad, they either ignore it or think it’s just a coincidence. But behind every banner, push notification, or native placement, there’s a carefully orchestrated process at work—one that blends psychology, technology, and a deep understanding of human behavior. I decided to see this process from two perspectives: first, as an ordinary consumer going...

The travel industry is one of the largest and most exciting sectors in the digital economy. Every day, millions of people search for flights, book hotels, and plan adventures. And thanks to travel affiliate programs, you can be part of this action—helping travelers make smart choices while earning a generous commission. Unlike some industries, travel affiliate marketing isn’t about...