The importance of sustainable fashion The goals of sustainable fashion are to reduce harm to the environment and encourage moral behavior in the making and selling of apparel. It deals with things like: Garbage Reduction: A large portion of the huge amount of garbage produced by the fashion industry ends up in landfills. Carbon Footprint: Conventional industrial techniques emit greenhouse gases and utilize energy. Ethical Labor Practices: A key component of sustainability is guaranteeing that employees receive fair compensation and secure working conditions. Customers’ dedication to a better world and their values are reflected in their purchase of sustainable items. Brands that share these values create trust and loyalty. Read more: https://boringmonkee.com/sustainable-fashion-marketing-trends-and-techniques/