The Rise of Hoodrich: From Birmingham to the World Hoodrich began as a small streetwear label founded in Birmingham, UK, in 2014 by Jay Williams. What started with just £200 and a few T-shirts has turned into a global streetwear empire. Built on the motto “From Nothing to Something,” Hoodrich embodies hustle, ambition, and street authenticity — values that strongly resonate with today’s youth culture. In recent...