Body Wash and Shower Gel Products Market: What’s Behind the Sudsy Surge? Short answer: The body wash and shower gel market is growing fast and not just because we all want to smell good. Consumers today are looking for more than just a way to get clean. They're shopping for products that match their values, skin type, and lifestyle whether that means sulfate-free, eco-friendly, or spa-like indulgence. From daily essentials to luxury self-care, this...