In today’s hyper‑competitive marketplace, sales teams can’t afford to wait for prospects to knock on the door. They need a steady flow of qualified business‑to‑business (B2B) leads—and they need them yesterday. That urgency has sparked a booming ecosystem of B2B lead generation companies that promise to bridge the gap between marketing outreach and closed deals. Yet, not all...
Businesses constantly juggle competing priorities—such as balancing innovation with reliability, investment with profit, and speed with security. Each leader in the organization plays a role in these decisions, and traditionally, CISOs have been positioned as the defenders of the business, focused on security and risk mitigation.
Over the past decade, however, the role of the Chief...