Hey SEO pros and curious marketers,
I wanted to spark a conversation around technical SEO—the often overlooked but absolutely critical foundation of any successful SEO strategy.
We all know content is king, but if your site is slow, unstructured, or hard to crawl, even the best content won't rank. I've been diving deep into technical audits lately and realized just how much impact these "invisible" optimizations can have.
Here are a few areas I've been focusing on:
Core Web Vitals
Improving LCP, FID, and CLS has made a noticeable difference in both rankings and user engagement. Tools like PageSpeed Insights and WebPageTest have been lifesavers.
XML Sitemaps & Robots.txt
A clean sitemap and properly configured robots.txt file help Google crawl what matters and skip what doesn't. I've seen indexing issues vanish after tightening these up.
Mobile Optimization
With mobile-first indexing, responsive design and fast mobile load times are non-negotiable. AMP is still a debate, but I've had mixed results.
Structured Data (Schema Markup)
Adding schema for articles, FAQs, and products has boosted visibility in SERPs with rich snippets. It's a small tweak with big rewards.
Canonical Tags & Redirects
Avoiding duplicate content and managing redirects properly has helped consolidate link equity and prevent crawl waste.
Site Architecture & Internal Linking
A logical structure and strategic internal links not only help users but also guide crawlers efficiently. I've started using visual maps to plan this out.
I'm curious—what technical SEO tactics have moved the needle for you lately? Are there any underrated tools or strategies you swear by? And how do you balance technical fixes with content creation?
Let's share insights, wins, and even horror stories. Whether you're deep into audits or just starting out, I'd love to hear how you approach technical SEO in 2025.