Hey folks,
I wanted to drop some thoughts on something that's been a game-changer for my online store: SEO for e-commerce. I used to pour most of my budget into ads—Facebook, Google, you name it. But once I started focusing on SEO, things shifted in a big way.
Here's the deal:
People who search are ready to buy If someone types "best budget gaming keyboard" or "eco-friendly shampoo for curly hair," they're not just browsing—they're hunting. Showing up in those search results means you're catching them at the perfect moment.
It's slow, but it sticks SEO isn't flashy. It doesn't give you overnight results. But once your product pages start ranking, they keep pulling in traffic without you spending a dime. I've got blog posts and category pages that still bring in sales months after publishing.
What's worked for me
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Writing product descriptions that actually answer customer questions
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Creating blog content around buying guides and comparisons
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Using internal links between products and blog posts
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Adding schema markup so Google shows ratings and prices
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Fixing site speed and making sure everything works smoothly on mobile
Mistakes I made early on
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Copy-pasting manufacturer descriptions (Google hates that)
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Ignoring alt text on images
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Forgetting to link between pages
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Not tracking keyword rankings or page performance
If you're just starting out, don't try to optimize everything at once. Pick your top 5 products or categories and go deep. Think like your customer—what would you Google before buying?
Also, if you're looking for a solid starting point, I found this Super practical and E-Commerce seo website. No fluff, just actionable stuff
Curious to hear from others—what's working for you? Any SEO wins or lessons learned?
Let's swap notes and help each other grow.